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绍兴地区经济型酒店的竞争态势与发展对策
引用本文:沈洋.绍兴地区经济型酒店的竞争态势与发展对策[J].绍兴文理学院学报,2009,29(8).
作者姓名:沈洋
作者单位:浙江越秀外国语学院,浙江,绍兴312000
摘    要:随着绍兴地区经济和旅游业的发展,酒店业也在迅速发展,其中经济型酒店的发展速度尤为迅猛,问题也随之而来,粥少僧多的情况导致竞争日益激烈.经济型酒店主要的竞争对象是商务酒店,但从各方面看,经济型酒店并不占据优势.只有通过更新经营策略,增加竞争优势,经济型酒店才能得以生存和发展.

关 键 词:经济型酒店  竞争优势  发展策略

Fierce Competition and Innovation Strategies for Economy Hotels in Shaoxing
Shen Yang.Fierce Competition and Innovation Strategies for Economy Hotels in Shaoxing[J].Journal of Shaoxing College of Arts and Sciences,2009,29(8).
Authors:Shen Yang
Abstract:With the development of economy and tourism in Shaoxing,great progress has been made in hotel industry,particularly,in budget hotels.On the other hand,there have arisen some problems,one of which is that supply exceeds demand,resulting in increasingly fierce competition.The main rival of economy hotels is business hotels.Examined from all perspectives,economy hotels do not gain the upper hand.Only by updating management strategies and enhancing competitive force can economy hotels survive and develop.
Keywords:economy hotels  high competitiveness  strategies for development
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