| 商标译名的翻译方法 |
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| 引用本文： | 柯金算.商标译名的翻译方法[J].集美大学学报(哲学社会科学版),2002,5(1):70-74. |
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| 作者姓名： | 柯金算 |
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| 作者单位： | 集美大学,师范学院,福建,厦门,361021 |
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| 摘 要： | 商标译名成功与否直接影响产品的销售。翻译商标通常采取音译、意译、音译兼意译 ,缩略词和杜撰词等方法。翻译商标要避开文化冲突 ,注意文化差异
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| 关 键 词： | 商标译名 文化冲突 文化差异 |
| 文章编号： | 1008-889X(2002)01-70-05 |
| 修稿时间： | 2001年9月26日 |
The Translating Methods of Trademark Translated Version |
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| KE Jin,suan.The Translating Methods of Trademark Translated Version[J].Journal of Jimei University (Philosophy and Social Sciences),2002,5(1):70-74. |
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| Authors: | KE Jin suan |
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| Abstract: | The success or failure of trademark translated version has a direct effect on the sale of the product.The methods of translating trademarks are usually used as follows:transliteration,free translation,the combination of transliteration and free translation,abbreviation,coined words etc.,Culture conflicts must be avoided and cultural differences paid attention to in translating trademarks. |
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| Keywords: | trademark translated version culture conflicts cultural difference |
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