消费者维度的转基因食品标签政策效应分析

通过构造＂自愿加贴标签＂和＂强制加贴标签＂两种政策背景下的消费者行为模型,分析两种标签政策对消费者福利的影响,得出结论：在一个市场经济和法制尚不够完善,厂商机会主义行为比较普遍的环境下,采取强制加贴标签政策能够保障消费者的利益。因此,在我国现有的条件下,应该对转基因食品采取强制加贴标签政策。

An Analysis of Labeling Administration of GM Food from Consumer Perspective

Based on "voluntary labeling" and "compulsory labeling" policy environment,the paper develops models to make analysis:in a market that economy and legal system is still not perfect and opportunistic behavior of firms are common conditions,mandatory labeling policy can be taken to protect consumer interests.Therefore,on welfare of consumers,the compulsory labeling policy is necessary in China.