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信息技术与乡村创业组织的创新实践
引用本文:潘峰.信息技术与乡村创业组织的创新实践[J].华南农业大学学报(社会科学版),2021(1):118-130.
作者姓名:潘峰
作者单位:武汉大学 社会学院
基金项目:国家社会科学基金青年项目(18CZZ037)
摘    要:在互联网时代,新生代农民通过新兴技术创新生产方式和组织关系,形成家庭网店、代工合作社和一体化企业三类新创组织。借鉴制度创业理论,以互动建构为分析框架,延续“差序格局”的研究路径,探讨新生代农民如何运用乡土的关系策略进行创业组织的创新实践。关系策略的实施立足于新生代农民的自我建构,依托“推己及人”的传统伦理进行关系外推和关系内聚的双向运动,实现对组织内文化性和工具性张力的商榷,并逐渐形成共生的创业生态群。这一双向运动表现为:一方面以“己”为中心不断“外推”,将传统“仁爱”情感作为“圈化”动力;另一方面将“己-人”作为判断自我与他者关系亲疏的依据,融合互认因素,建构“自己人”的共同意识。关系策略推动“互联网+”创业组织逐级演进,促使技术更迭并形成组织规模上差异化的创新实践。

关 键 词:互联网+  乡村创业组织  新生代农民  社会关系  组织创新
收稿时间:2020/10/8 0:00:00

Innovative Practice of Rural Entrepreneurial Organizations and Information Technology
PAN Feng.Innovative Practice of Rural Entrepreneurial Organizations and Information Technology[J].Journal of South China Agricultural University:Social Science Edition,2021(1):118-130.
Authors:PAN Feng
Institution:Department of Sociology, Wuhan University
Abstract:In the Internet age,the new generation of farmers formed three types of new organizations:family online shop,OEM cooperatives and integrated enterprises through new technology innovation production and organizational relations.Based on the theory of institutional entrepreneurship,constructed an analytical framework of interactive construction and continued the research path of“differential order pattern”,this paper discusses how the new generations of farmers use the local relationship strategy to conduct the innovative practice of entrepreneurial organizations.The implementation of the relationship strategy is based on the self-construction,relying on the traditional ethics of“put oneself in the place of another”to carry out the two-way movement of relationship extrapolation and cohesion,realizing the consultation of cultural and instrumental tension within the organization,and gradually forming a symbiotic entrepreneurial ecological groups.This two-way movement is manifested as:on the one hand,it takes“self”as the center and constantly“extrapolates”,and takes the traditional“benevolence”emotion as the driving force of“encircling”;on the other hand,it takes“self-other”as the basis of the relationship between self and others,integrates mutual recognition factors,and constructs the common consciousness of“self-other”.Relational strategies help to promote the gradual evolution of“Internet plus”entrepreneurial organization,and also lead to both technological change and innovative practice on the scale of organization.
Keywords:rural revitalization  capable people governing the village  grassroots governance  the main body of village governance
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