后现代文化帝国主义霸权话语解析

跨文化商务活动中,自恃文化优越感的交际者常常通过语言或非语言行为将具有文化帝国主义色彩的思想意识表露出来,这是后现代强势文化与弱势文化冲突在国际商务领域的体现,演绎着交际双方心智的对抗,其深层原因是文化意识的对抗。文化意识主导着交际行为与话语风格,这种基于文化意识的心智对抗是文化冲突的个性化与具体化。惟有具备足够的文化储备、高超的语言表达技巧和恰如其分的交际策略,才能在跨文化交际中立于不败之地。

Discourse Analysis on Cultural Imperialism

In intercultural business context,the communicators with cultural superiority intentionally or unintentionally exhibit an air of cultural imperialism in terms of verbal,textual or non-verbal behavior.This reflects the conflicts in business arena between the so-called mainstream culture and the marginal cultures at the post-modernized era.Under this circumstance,international communication in business context replays the procedure of an intelligent challenge between interlocutors on behalf of different cultures,the challenge of which is rooted in the conflict in cultural consciousness.Virtually,the cultural consciousness impacts the communicative behavior and discourse patters.The intelligent challenge based on the cultural consciousness specifies the conflicts between cultures in the form of individual interlocutors.Effective intercultural communication depends on enough cultural reserve,a sober mastery of both source and target languages,and the appropriate communicative skills.