| 安庆市区域旅游开发定位研究 |
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| 引用本文： | 许贤棠,胡静.安庆市区域旅游开发定位研究[J].华中师范大学研究生学报,2006(3). |
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| 作者姓名： | 许贤棠 胡静 |
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| 作者单位： | 华中师范大学城市与环境科学学院 武汉430079 |
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| 摘 要： | 运用营销学的定位理论,以历史文化名城安庆为例证,对区域旅游开发中的产业、产品、市场和形象四大定位问题进行了探讨;提出区域旅游开发应该注重并利用产业政策的积极性、旅游产品的独特性、市场空间的拓展性、感知形象的鲜明性等观点。
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| 关 键 词： | 区域旅游开发 旅游市场 旅游形象 安庆 |
On Development of Anqing Gity's Regional Fourism |
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| XU Xian-tang,HU Jing.On Development of Anqing Gity's Regional Fourism[J].Huazhong Normal University Journal of Postgraduates,2006(3). |
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| Authors: | XU Xian-tang HU Jing |
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| Abstract: | The four positioning problems in the development of regional tourism of industry, product, market and image, are probed into with the theory of market position , taking the historical cultural well-known city nationally, Anqing as an example. And then , it is raised that the initiative of industrial policy, uniqueness of tourist product, the extensibility of market space and the distinctness of perceptual image should be paid attention to and utilized in regional tourist development. |
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| Keywords: | regional tourism development theory tourist market tourist image Anqing city |
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