新媒体对当代中国马克思主义大众化传播的影响

新媒体的出现，使当代中国马克思主义大众化的主要传播载体转向了“数字媒介”，使其传播方式也向数字化传播转换。新媒体使当代中国马克思主义大众化传播呈现感性化、个人化特征。与此同时，当代中国马克思主义大众化的传播对象也成为了传播主体，个人获得了传播话语权，这将导致重建大众化传播秩序，使传播内容由“宏大叙事”向微型化转变，传播方式也由“灌输”转向“对话”。

Analysis of Influence of New Media on Contemporary Marxism Popularization of China

The emergence of new media makes the main communication carrier of contemporary Marx-ism popularization of China turn to “digital media”,and makes the mode of transmission change to digital transmission.New media make the contemporary Chinese Marx’s popularization show emotion-al and personal characteristic,and make the object become subject,and enable the individual to gain the right of discourse and reconstruct the communication order.New media also change the communi-cation contents from “grand narrative”to “micro narrative”,and change the communication mode from “indoctrination”to “dialogue and communication”.