论新媒体条件下主流意识形态话语权的嬗变与重构

在新媒体条件下，传统社会的权力控制方式尤其是思想控制方式遭受了前所未有的消解和冲击，加上全球化浪潮的兴起弱化了公民的国家认同和民族认同，现代科技革命的不断发展导致了工具理性的泛化。这使得意识形态话语权呈现出从“舆论一律”到“众声喧哗”、从单中心到多中心、从强组织到弱组织的发展态势。作为社会主义国家，在新媒体条件下加强意识形态工作是应有之义。我们要增强理论自信、道路自信和制度自信；积极构建新媒体传播平台；不断增强议题设置主导权；强化新媒体的行业自律，推进以“法”治网。

The Evolution and Reconstruction of the Ideology and Discourse Hegemony Under the Conditions of New Media

Under the conditions of new media,the power control mode,especially the thinking control mode of the traditional society has suffered an unprecedented impact,the globalization has weakened the national identity and national identity of the citizens.The constant development of the modern science and technology revolution has led to the expansion of instrumental rationality.The trend of the ideology and discourse hegemony is exhibited from “uniformity of public opinion”to “different voices talking”, from “single center ” to “multi center ”, from “strong organization ” to “weak organization”.As a socialist country,strengthening ideology and discourse hegemony is the proper meaning under the conditions of new media.So we should have every confidence in our theories,in our path,and in our system;building new media communication platform actively;strengthening the dominative power of the agenda setting;strengthening the industry self-discipline of new media and running the new media according to law.