| 零售商店商品品类陈列决策模型应用分析 |
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| 引用本文： | 孙淑军,傅书勇.零售商店商品品类陈列决策模型应用分析[J].沈阳工业大学学报（社会科学版）,2010,3(1):63-65. |
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| 作者姓名： | 孙淑军 傅书勇 |
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| 作者单位： | 沈阳药科大学 a. 药学院， b. 工商管理学院， 沈阳 110016 |
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| 摘 要： | 为建立一种零售商店商品品类陈列的决策模型，运用比较静态分析、线性规划等方法进行推导证明，并对模型适用条件进行探讨与分析，以保证其具有一定的现实意义。结果表明，在确定商品品类盈利水平的条件下，可以运用线性规划的方法对所需陈列的品类进行科学决策，其决策结果优于传统的以品类盈利水平排序为标准的决策结果。
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| 关 键 词： | 零售商店 商品品类 商品陈列 盈利水平 比较静态分析 线性规划 最优化 决策模型 |
Analysis of decision-making model for category exhibits of commodities in retail stores |
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| SUN Shu-jun,FU Shu-yong.Analysis of decision-making model for category exhibits of commodities in retail stores[J].Journal of Shenyang University of Technology(Social Science Edition),2010,3(1):63-65. |
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| Authors: | SUN Shu-jun FU Shu-yong |
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| Institution: | a. School of Pharmacy, b. School of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China |
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| Abstract: | In order to set up a dicision-making model for category exhibits of commodities in retail stores,methods of comparative static analysis and linear programming are used in deduction and proving.The applicable conditions of the model are expounded and analyzed to guarantee the practical significance of it.It is shown that if the payoff levels of commodity categories are certain,the categories needed to display can be decided scientifically by linear programming method,whose result is better than traditional d... |
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| Keywords: | retail store category of commodities commodities display profitability level comparative static analysis linear programming optimization decision-making model |
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