| 基于装备制造业产业集群的辽宁区域品牌建设研究 |
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| 引用本文： | 宋罡,韩意.基于装备制造业产业集群的辽宁区域品牌建设研究[J].沈阳工业大学学报（社会科学版）,2015,8(2):147-150. |
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| 作者姓名： | 宋罡 韩意 |
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| 作者单位： | 沈阳工业大学 管理学院, 沈阳 110870; 东软集团股份有限公司 财务管理部, 沈阳 110179 |
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| 基金项目： | 辽宁经济社会发展研究基地项目(2014lsljdwt-21) |
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| 摘 要： | 装备制造业作为辽宁区域发展的支柱型产业,其发展虽已取得了显著成效,但其产业集群的区域品牌建设却相对滞后,成为制约辽宁装备制造业进一步发展的瓶颈之一。在界定区域品牌内涵及特征的基础上,阐明产业集群与区域品牌之间的互动关系及区域品牌建设模式,并结合辽宁装备制造业产业集群的发展状况,提出区域品牌培育与建设的对策建议。
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| 关 键 词： | 装备制造业 产业集群 区域品牌 |
Research on construction of regional brand in Liaoning based on industrial cluster of equipment manufacturing industry |
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| SONG Gang;HAN Yi.Research on construction of regional brand in Liaoning based on industrial cluster of equipment manufacturing industry[J].Journal of Shenyang University of Technology(Social Science Edition),2015,8(2):147-150. |
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| Authors: | SONG Gang;HAN Yi |
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| Institution: | School of Management, Shenyang University of Technology, Shenyang 110870, China; Financial Management Department, Neusoft Group Corporation, Shenyang 110179, China |
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| Abstract: | As a pillar industry of Liaoning regional development, the equipment manufacturing industry has developed remarkably. But the construction of regional brand of the industry cluster is relatively lag, which become one of the bottlenecks restricting the further development of Liaoning equipment manufacturing industry. Based on defining the connotation and characteristics of regional brand, the interactive relationship and the construction of regional brand model between industrial clusters and regional brand are clarified. Combining with the development of equipment manufacturing industry cluster in Liaoning, the countermeasures and suggestions are proposed for regional brand cultivation and construction. |
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| Keywords: | equipment manufacturing industry industrial cluster regional brand |
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