中国文化自媒体对外传播的实践与思考

随着科技的发展和互联网的普及,我国文化的对外传播迎来了新局面,越来越多的新媒体被应用到文化传播中,自媒体作为其中最具代表性的传播方式,为我国文化对外传播带来利好的同时,也存在着一些不容忽视的问题。以自媒体“李子柒”为例,讨论如何善用自媒体做好中国文化的“走出去”,以期对中国文化对外传播有所助益。

Practice and reflection of we-media communication of Chinese culture

Along with the development of science and technology and the popularization of Internet, international cultural communication of China has ushered in a new situation, and more and more new medias have been applied into cultural communication. As the most representative method among them, we-mediae brings benefits to the dissemination of Chinese culture, as well as some problems that cannot to be ignored. Taking the we-media “Li Ziqi” as an example, it is discussed how to make good use of we-media to enhance the “going out” of Chinese culture, so as to benefit the dissemination of Chinese culture.