| 重庆形象传播策略论 |
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| 引用本文： | 张春林.重庆形象传播策略论[J].重庆交通学院学报(社会科学版),2009(2). |
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| 作者姓名： | 张春林 |
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| 作者单位： | 四川外语学院新闻传播学院; |
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| 摘 要： | 形象传播是展现城市魅力的重要手段。重庆形象传播才刚刚起步,而且还存在"火炉"、"雾都"、"山城"、"四川重庆"等几个关键概念的误读,恶性突发事件的"倒宣传"效果,有计划有组织的大型形象传播活动缺失,媒体传播对形象传播的效果冲抵严重等诸多问题。在强化形象锻造与提炼的基础上,重庆形象传播应从专职机构设置与人员配备、形象符号化处理、分类型传播细则、抗干扰应急方案、传播效果综合测评等方面制订科学的传播策略,并从跨地域跨媒介选取传播平台、组织策划重大品牌公共活动等角度对重庆形象进行立体推介,同时注意负面形象的正面营销。
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| 关 键 词： | 魅力之都 重庆 形象传播 对策 |
On Strategy of Disseminating Chongqing City Image |
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| ZHANG Chun-lin.On Strategy of Disseminating Chongqing City Image[J].Journal of Chongqing Jiaotong University(Social Sciences Edition),2009(2). |
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| Authors: | ZHANG Chun-lin |
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| Institution: | School of Journalism &Communication;Sichuan International Studies University;Chongqing 400031;China |
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| Abstract: | The way of aiming at problems of disseminating Chongqing image is put out.In order to build up good dissemination Image of Chongqing,we should formulate scientific dissemination strategies and put up full-scale propaganda outside of forging the image.The scientific dissemination strategies include special person and organization,denotation of Chongqing image,dissimilarity dissemination rules,scheme of meeting an emergency and mechanism of evaluating the effect.Full-scale propaganda consists of choice of mul... |
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| Keywords: | Chongqing city image disseminate strategy |
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