| 美国期刊业对我国期刊的启示 |
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| 引用本文： | 王健.美国期刊业对我国期刊的启示[J].湖南科技大学学报(社会科学版),2003,5(3):77-80. |
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| 作者姓名： | 王健 |
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| 作者单位： | 湖南科技大学,期刊社,湖南,湘潭,411201 |
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| 摘 要： | 美国期刊业的基本特征可以归纳为:(1)集团化规模庞大;(2)塑造品牌,建立核心竞争力;(3)高度重视人力资源;(4)发行量决定广告收入。针对我国期刊业的现状与不足,通过中美两国期刊的比较研究,指出我国期刊在新形势下快速发展应借鉴之处和应对之策。
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| 关 键 词： | 美国期刊业 中国期刊 启示 |
| 文章编号： | 1009-5357(2003)03-0077-04 |
| 修稿时间： | 2003年4月30日 |
Enlightenment of American magazine business to Chinese periodicals |
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| WANG Jian.Enlightenment of American magazine business to Chinese periodicals[J].journal of hunan university of science&technology,2003,5(3):77-80. |
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| Authors: | WANG Jian |
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| Abstract: | The paper introduces the basic features of American maganize bisiness: i. large group's scale; ii. moulding famous brands and establishing the core competition; iii. paying great attention to human resources. Then the paper proposed that the Chinese periodical, can make use of the experience of the American periodical and the countermeasure after comparing and studying the two countries' periodicals. |
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| Keywords: | American magazine business Chinese periodical enlightenment |
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