| 略论城市广播电视报的定位与生存空间的拓展 |
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| 引用本文： | 万自力,方兆东.略论城市广播电视报的定位与生存空间的拓展[J].淮海工学院学报(社会科学版),2010,8(1):100-103. |
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| 作者姓名： | 万自力 方兆东 |
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| 作者单位： | 1. 连云港广播电视报社总编室,江苏,连云港,222003
2. 连云港广播电视报社广告部,江苏,连云港,222003 |
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| 摘 要： | 通过对部分优质城市广播电视报办报理念、报纸定位的分析，提出了正确的办报理念和报纸定位是城市广播电视报的生存之本。并通过对优质城市广播电视报广告经营模式的探析，对广告经营这一生存技能提出了独到的见解，对正在奋力爬坡中的城市广播电视报有所启发。
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| 关 键 词： | 城市广播电视报 办报理念 报纸定位 广告经营模式 文化体制改革 生存思考 |
Urban Radio and TV Newspapers: Their Role and Expansion of Living Space |
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| WAN Zi-li,FANG Zhao-dong.Urban Radio and TV Newspapers: Their Role and Expansion of Living Space[J].Journal of Huaihai Institute of Technology,2010,8(1):100-103. |
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| Authors: | WAN Zi-li FANG Zhao-dong |
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| Institution: | (a. Chief Editor＇s Office; b. Dept. of Advertisement, Lianyungang Radio TV Newspaper Group, Lianyungang 222003, China) |
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| Abstract: | By analyzing a few high-quality radio and TV newspapers in big cities, this paper holds that a correct understanding and proper self positioning of the type of newspaper under discussion is of crucial importance. Besides, the successful use of advertisement for those high-quality newspapers can provide constructive suggestions for the development of city radio and TV newspapers as a whole. |
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| Keywords: | city radio and TV newspapers understanding of newspaper self positioning ad-based business model reform of cultural system reflections on survival |
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