象牙塔的困惑：大学生“人情-面子”消费

当代大学生中普遍存在着＂人情-面子＂消费现象,这是因为大学生自身心理诉求的需要、社会环境的影响、西方消费主义思潮的蔓延和中国传统伦理文化的制约。矫正这种非理性消费的途径是大学生的自我调适、高校进行以消费伦理为核心的思想政治教育引导、家庭社会的双重努力、吸收传统伦理文化中有益部分消解消费主义思潮的不良影响。

Confusion in Ivory Towers:Consumption of College Students for "Interpersonal Relationship-face"

It is a common phenomenon to spend money for ＂interpersonal relationship-face＂ among college students.This is due to college students’ needs to meet their own psychological demands,social influences,impacts of the spread of Western consumerism trend and the constraints of traditional Chinese ethical culture.Therefore,it is necessary to take effective measures to change this situation by improving the ability of college students’ self-regulation,advocating ethics education related to consumption,establishing and perfecting the family and social control mechanism,absorbing the useful part of traditional ethical culture,in order to remove the side effect of consumerism tide.