中国企业“走出去”之心理认知

世界经济全球化加速、中国经济与世界经济融合度加深的现实对中国企业“走出去”提出了客观要求，中国企业“走出去”已是势在必行。受到金融危机重创的世界经济面临重振、中国经济多年发展的有效积累和向好态势可对中国企业“走出去”提供现实机遇和有力支撑，中国企业“走出去”的时机已经相当成熟。然而，中国企业在“走出去”之前，应在知己知蚀基础上理性制作战略规划，为实际启程做好精心准备，完成对企业“走出去”战略本身、企业“走出去”所在地国民文化及企业文化、有利于“走出去”的企业形象打造等方面必要的心理认知，中国企业“走出去”之路才会变得更加平坦、更加宽阔、更加顺畅、更具成效。

The Psychological Cognition of ＂ Going Out＂ for the Chinese Enterprises

With the acceleration of globalization of the world economy, the present situation about the quick development of merging between the world economy and China＇s one has pressed the Chinese enterprises to go out. Facing the reality, the Chinese enterprises cannot wait without any action. As the worlds economy mauled heavily by the global financial crisis is facing its reinvigoration, the effective successes achieved during the years of economic development in China and its current situation are becoming more impressive, and have created real opportunities and powerful support for the Chinese enterprises to go out. Now the time for going out is quite ma- ture. However, before going out, a strategic plan should be worked out based on reason, and careful preparations should be done for the setting out on the journey. If the national cultures in the countries where the Chinese en- terprises will go can be well understood, and if the enterprises have necessary psychological cognition of why the strategic plan should be drawn up, it is favorable for them to establish a good image of themselves. In this way, the path for the Chinese enterprises to go out will be easier, wider, more efficient and more effective.