| 我国广电与电信在IPTV业务中的内容产量博弈 |
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| 引用本文： | 秦字兴,忻展红.我国广电与电信在IPTV业务中的内容产量博弈[J].北京邮电大学学报(北京邮电大学学报),2008,10(1):54-60. |
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| 作者姓名： | 秦字兴 忻展红 |
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| 作者单位： | 北京邮电大学,经济管理学院,北京,100876 |
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| 摘 要： | 我国电信运营商自2003年首推IPTV业务之后，受制于广电总局内容准入的限制，发展情况并不理想。本文着眼于广电、电信两家实际的以及潜在的内容提供商，分别在宽松和严格的准入条件下，对两者最优内容产量进行博弈分析。考虑到州对有线电视的替代作用，我们对Stackelberg模型做了相应的修正，并用修正后的模型求解两种管制政策下广电、电信的均衡产量和收益。结果表明，在业务推广的初期，开放的内容准入政策更有利于IPTV的发展；此外，在很长一段时间内，广电企业仍将作为IPTV的主要内容来源。
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| 关 键 词： | IPTV 转型 Stackelberg模型 电信运营商 广电企业 |
| 文章编号： | 1008-7729(2008)01-0054-07 |
| 修稿时间： | 2007年10月6日 |
Yield game on IPTV between SARFT and telecom operators in China |
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| QIN Zi-xing,XIN Zhan-hong.Yield game on IPTV between SARFT and telecom operators in China[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2008,10(1):54-60. |
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| Authors: | QIN Zi-xing XIN Zhan-hong |
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| Institution: | QIN Zi - xing, XIN Zhan - hong (School of Economics and Management, BUPT, Beijing 100876, China) |
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| Abstract: | In recent years,IPTV is developing rapidly in China despite the strict control policy.However,without sufficient program resources,IPTV could not achieve sustainable growth.Program producing is important to telecom operators as well as SARFT.To analyze the yield game between telecom operators and SARFT,the Stackelberg model that emphasizes the substitution effect of IPTV to Cable TV was modified.Then balanced yields were figured out.Based on the results,we draw the conclusions that lax control policy is favorable for IPTV expanding in the phase of promotion,and the SARFT will provide IPTV with most program resources for quite a long period. |
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| Keywords: | IPTV |
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