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移动社交网络微信的发展及潜在价值分析
引用本文:张生太,金丹.移动社交网络微信的发展及潜在价值分析[J].北京邮电大学学报(北京邮电大学学报),2015(2):1-7.
作者姓名:张生太  金丹
作者单位:北京邮电大学经济管理学院,北京,100083;北京邮电大学经济管理学院,北京,100083
基金项目:国家自然科学基金资助项目(70871072);国家自然科学基金资助项目(71271032);国家软科学计划资助项目
摘    要:移动社交迅速成为有着巨大社会影响和经济影响的社交方式。其中,微信作为我国最受关注的一款社交APP,越来越受到业界和学术界的关注。从移动社交网络角度对微信的本质和使用动机、来源与发展以及潜在价值三个方面进行了分析,将微信的发展阶段分为私密社交即时通讯软件、以私密社交为主陌生人社交为辅的多维度社交圈的即时通讯软件、多功能的移动生活平台三个阶段,另外在电子商务领域、媒体领域以及教育领域分析了微信的潜在价值,旨在通过对微信的研究更好地理解移动社交网络的现状及发展。

关 键 词:微信  移动社交网络  发展阶段  潜在价值

Analysis of Development and Potential Value of Wechat Based on Mobile Social Networking
ZHANG Sheng-tai,JIN Dan.Analysis of Development and Potential Value of Wechat Based on Mobile Social Networking[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2015(2):1-7.
Authors:ZHANG Sheng-tai  JIN Dan
Abstract:Mobile social contact has become a socializing way rapidly with its great social influence and economic influence.Wechat, as the most popular socializing APP, has obtained more and more concern from the industrial and academic circles.The essence and using motivation, source and development and potential value of Wechat are analyzed from the perspective of social network.The development of Wechat is divided into three stages:in-stant messaging software of private social contact, instant messaging software of multidimensional social circle supplemented by strangers, multi-functional mobile life platform.Meanwhile, the potential value of Wechat is also analyzed in the fields of e-commerce, media and education, in order to better understand the situation and development of mobile social network.
Keywords:wechat  mobile social network  developmental stage  potential value
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