| 运用层次分析法解析复杂网络下的电子商务——以大众点评网为例 |
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| 引用本文： | 薛玉林,吕廷杰,齐佳音,陈霞.运用层次分析法解析复杂网络下的电子商务——以大众点评网为例[J].北京邮电大学学报(北京邮电大学学报),2014(4):34-39. |
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| 作者姓名： | 薛玉林 吕廷杰 齐佳音 陈霞 |
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| 作者单位： | 北京邮电大学经济管理学院,北京100876 |
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| 基金项目： | 国家自然科学基金重点项目（71231002）;国家重点基础研究发展计划项目（2012CB315805）;国家自然科学基金项目（71172135,71231002）;中央高校基本科研业务费专项资金项目（2013RC0603） |
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| 摘 要： | 以电子商务企业大众点评网为例,将电子商务运营的复杂网络进行分隔、简化处理,运用层次分析法(AHP)理论解析复杂网络下电子商务快速发展的主要动力因素。研究表明,促进电子商务快速发展的主要动力可分为外围推动和内部聚合两大因素,其中外围的硬联网、软形网、商户网、会员网、大众网,以及内部的功能模块要素、激励会员要素、激励商户要素、会员自身要素、商户自身要素相互作用和交互聚合共同推动了电子商务自身的快速增长。
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| 关 键 词： | 层次分析法 复杂网络 电子商务 |
E-commerce Operation under Complex Network Based on Analytic Hierarchy Process——An Empirical Study of Dianping.com |
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| XUE Yu-lin,LV Ting-Jie,QI Jia-Yin,CHEN Xia.E-commerce Operation under Complex Network Based on Analytic Hierarchy Process——An Empirical Study of Dianping.com[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2014(4):34-39. |
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| Authors: | XUE Yu-lin LV Ting-Jie QI Jia-Yin CHEN Xia |
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| Institution: | ( School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China) |
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| Abstract: | Taking Dianping. com as an example, complex network of e-commerce operation is separated and sim- plified. Using analytic hierarchy process （AHP） theory, the major factors which promote the rapid growth of e- commerce are analyzed. The results show that the main driving force can be divided into two major factors, that is, external impetus and internal integration. Hardware network, soft-shaped network, business network, mem- ber network mass network included in the external factors, and functional module element, merchant encourage- ment element, member encouragement element and merchant＇ s and member＇ s own factors included in the inter- nal factors jointly promote the rapid growth of e-commerce. |
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| Keywords: | analytic hierarchy process complex network e-commerce |
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