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企业社交网络对员工流失行为的影响研究
引用本文:周蓉龄,齐佳音.企业社交网络对员工流失行为的影响研究[J].北京邮电大学学报(北京邮电大学学报),2014(3):66-74.
作者姓名:周蓉龄  齐佳音
作者单位:北京邮电大学经济管理学院,北京100876
基金项目:教育部中国移动科研基金研发项目(2012JY)
摘    要:企业社交网络的出现使得员工与员工之间的沟通方式变得快速多样化,使企业员工能够高效、透明、便捷的沟通与协作。已有研究认为,企业社交网络为员工与企业创造了新的价值并使得企业更加稳定;相关研究认为,员工使用社交网络的行为可能影响了员工的流失行为。为了证实此类研究的结论,并找到企业社交网络影响员工流失的原因,对某通信服务企业内部社交网络相关数据的挖掘与分析。通过数据分析软件STATA进行模型仿真与检验,发现员工使用企业社交网络的行为确实导致了员工流失的降低,而员工个人社会资本的积累发挥了重要的中介作用,员工使用社交网络所形成的社会资本是影响员工流失行为的关键因素。

关 键 词:企业社交网络  员工流失  社会资本  企业.  社会化分析

Impact of Enterprise SNS on Employee Turnover from the Perspective of Social Capital
ZHOU Rong-ling,QI Jia-yin.Impact of Enterprise SNS on Employee Turnover from the Perspective of Social Capital[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2014(3):66-74.
Authors:ZHOU Rong-ling  QI Jia-yin
Institution:( School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China)
Abstract:The emergence of enterprise social network service (SNS) has made the communication among employees more diversified, efficient and convenient. The literature shows that the enterprise SNS created new value for employees and enterprises, and stabilized the enterprises, and the usage of SNS by employees might influence the employee turnover. In order to verify the conclusion and find the reason for employee turnover, the value of enterprise SNS is researched through analyzing and digging the big data of internal SNS of a communication enterprise. It is found that the use of enterprise SNS can bring the reduction of staff turnover, and individual social capital will be an intermediate variable in the system.
Keywords:enterprise social network  staff turnover  social capital  enterprise 2  0  social analysis
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