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网络舆情传播特征分析
引用本文:刘颖,李欲晓.网络舆情传播特征分析[J].北京邮电大学学报(北京邮电大学学报),2011(4):1-6.
作者姓名:刘颖  李欲晓
作者单位:北京邮电大学人文学院,北京,100876;北京邮电大学人文学院,北京,100876
基金项目:中央高校基本科研业务项目,国家高技术研究发展计划项目
摘    要:首先将网络媒体按照信息来源方和信息接收方的区别,进行细分为新闻类、论坛式和社会性网络媒体;进而结合几个舆情热点事件的实例,对不同类别网络媒体在报道显著性,时序变化上的差异进行了量化分析对比,特别针对论坛式媒体传播报道数量特征分析,发现不同论坛传播量随时间变化的相似性与论坛作者发表量上的不平等特征。

关 键 词:网络舆情  网络媒体  网络传播

Analysis of Communication Features of Online Public Opinion
LIU Ying,LI Yu-xiao.Analysis of Communication Features of Online Public Opinion[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2011(4):1-6.
Authors:LIU Ying  LI Yu-xiao
Institution:(School of Humanities,Beijing University of Posts and Telecommunications,Beijing 100876,China)
Abstract:The communication features of web media were studied to support the judgment of the developmental tendency of online public opinion.Web media is classified into news,forum and social media according to the sources and targets of information.Based on the data from some online hot events,the paper has made contrastive analysis of different web media on significance of report and temporal variation.Forum has crucial influence on organizing online public opinion,so the features of different forums are studied further.Similar trend of different forums is found,and the authors' uneven activity is shown by the long tail figure.
Keywords:online public opinion  web media  network communication
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