| 网络游戏消费行为影响因素的归纳性分析 |
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| 引用本文： | 杨鹏,胡春.网络游戏消费行为影响因素的归纳性分析[J].北京邮电大学学报(北京邮电大学学报),2007,9(6):5-9,19. |
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| 作者姓名： | 杨鹏 胡春 |
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| 作者单位： | 北京邮电大学,文法经济学院,北京,100876 |
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| 摘 要： | 宽带技术的迅猛发展和普遍应用使得网络游戏已经逐步发展成为一个有着巨大潜力的产业,对网络游戏消费者行为的研究也变得日益重要.本文应用开放式调查(Open-ended Question)的研究方法,调查了与网络游戏密切相关的76名人员,对网络游戏消费行为的影响因素进行了归纳分析,发现网络游戏消费行为受两大类共8个维度因素的影响,并为网络游戏企业改进游戏设计和营销推广提供了理论基础.
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| 关 键 词： | 网络游戏 消费者行为 开放式调查 |
| 文章编号： | 1008-7729(2007)06-0005-05 |
| 收稿时间： | 2007-10-29 |
| 修稿时间： | 2007年10月29 |
An inductive analysis of factors affecting consumer behavior of online games |
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| YANG Peng,HU Chun.An inductive analysis of factors affecting consumer behavior of online games[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2007,9(6):5-9,19. |
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| Authors: | YANG Peng HU Chun |
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| Institution: | School of Humanities; Law and Economics; BUPT |
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| Abstract: | The Rapid development and universal application of broadband technology has made online games in- dustry gradually a huge potential industry,so the research of online game consumer behavior is becoming in- creasingly important.This paper uses an Open-ended Question to survey 76 peoples who are closely related to online games,and conducts an inductive analysis into the factors affecting consumer behavior of online games and concludes that there are eight Dimensions factors of two categories that can affect the consumer behavior of online games.This paper also provides a theoretical basis for online game enterprises to improve game design and marketing. |
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| Keywords: | online games consumer behavior open-ended question |
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