基于社会计算环境下的电子商务商业模式研究

首先从效率、互补性、锁定性和新颖性四个方面分析了社会计算网络环境下电子商务的价值创造模式；并分析了广告模式、会员费模式和交易模式这三种典型的适用于社会计算网络的盈利模式；又从核心资源和流程方面，分析了社会计算网络如何传递价值；最后基于前面的分析，提出社会网络时代构建成功商业模式的重要因素，并指出未来发展方向。

On E-Commerce Business Models in Social Computing Networks

In this article, the authors analyzed the value creation model of social computing networks from the aspects of efficiency, complementarities, lock-in and novelty, and identified three profit modes applied in social computing networks, namely： advertisement mode, membership fee mode and transaction mode. From the perspective of key resources and processes, the authors analyzed how the value is delivered in social computing net-works. The findings suggest the important factors to build a successful business model in the era of social net-works and propose future direction of development.