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基于价值的互联网企业商业模式创新
引用本文:纪慧生.基于价值的互联网企业商业模式创新[J].北京邮电大学学报(北京邮电大学学报),2013,15(5):65-72.
作者姓名:纪慧生
作者单位:厦门理工学院商学院,福建厦门,361024
基金项目:福建省软科学重点项目(2013R0100);福建省教育厅社会科学研究项目(JA12282S);厦门理工学院社会科学研究项目(YSK12002R);广东省自然科学基金项目(S2011040004369)
摘    要:商业模式创新是新的研究热点。通过商业模式相关理论研究,在分析国内外文献的基础上,指出价值是商业模式创新的核心,从价值角度对商业模式构成要素进行分析,提出基于价值的商业模式创新类型,将商业模式创新类型分成三类九种;在此基础上,分析了商业模式创新路径。最后指出了研究不足及进一步的研究方向,为互联网商业模式创新提供理论指导和实践借鉴。

关 键 词:互联网企业  商业模式  创新

Business Model Innovation of Internet Enterprises Based on Value
JI Hui-sheng.Business Model Innovation of Internet Enterprises Based on Value[J].Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition),2013,15(5):65-72.
Authors:JI Hui-sheng
Institution:JI Hui-sheng;Business Department,Xiamen University of Technology;
Abstract:The business model innovation has been the new hotspot in the research field. Through the theoretical research related to business models, value is the core of business model innovation is pointed out. By analyzing the constituent elements of business models from the perspective of value, the value-based business model inno- vation type is presented, which is divided into three categories nine species. On this basis, the path of business model innovation is analyzed. Finally, the limitations and direction of further research are proposed, and the re- search can provide theoretical guidance and practical reference for Internet business model innovation.
Keywords:Internet enterprise  business model  innovation
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