品牌栏目策划：学报特色化的必然选择——湖北民族学院学报特色栏目建设的探索与实践

品牌栏目策划是提升高校学报质量与档次的必然选择,<湖北民族学院学报·哲学社会科学版>由于牢固树立"立足于土,涵泳自然,走向世界"的办刊理念,"土家族研究"民族民间文化研究"取得成功的关键在于准确定位,跨学科专业组织研究队伍,强化质量意识,加大学术交流的力度.

Brand Column Strategy :Necessary Choice of the Journal of Colleges and Universities

The brand column strategy is the necessary choice of the journals of the colleges and universities to promote its quality. The Journal of Hubei Institute for Nationalities (Philosophy and Social Sciences) sticks to the notion of " keeping a foothold in the study of Tujia culture, going out to the outside world and trying to include more disciplines", therefore, its columns of "Study of Tujia Culture" and "National Folk Cultural Study" have gained great achievement. The secret of its success is to orientate itself accurately, to organize a cross - discipline research group, to strengthen the consciousness of quality and to reinforce academic communication.