国外制药企业的药物经济学研究及其借鉴

文章分析了国外制药企业药物经济学研究的外在压力和内部需求,对其药物经济学研究的内容和方法进行了简要介绍,并重点分析了在加拿大的跨国制药企业药物经济学研究的特点。借鉴国外制药企业的有益做法,以待我国制药企业在经营活动中引入药物经济学研究,从而在新药研发决策、营销价格策略以及产品促销策略方面发挥积极的作用。

Pharmcoeconomics of Overseas Pharmaceutical Enterprise and its Use for Reference

The article introduces the pharmcoeconomics of overseas pharmaceutical enterprises by analyzing the pressure of the environment and the needs of the enterprise. The main contents and method of the pharmacoeconomics research are also introduced. It primarily analyzes the pharmacoeconomics of the Canadian international pharmaceutical enterprises. By its use for reference, the author suggests that the Chinese pharmaceutical enterprise use pharmacoeconomics research for their business. The pharmacoeconomics can at least play an important role in the new drug R&D decision-making process, pricing and promotion.