近十年国内外计划行为理论应用现状及热点分析

为了解计划行为理论近十年国内外应用现状和研究热点,对该领域中英文文献进行文献计量及可视化分析。中文文献涉及农业、工业、教育、消费、环保、健康等各领域全年龄段人群的行为,英文文献更加广泛,还包括心理、医疗、消费、商业经济、捐赠等主题。中文文献的热点领域是对农户行为的研究,而英文文献的热点领域为健康、环保、旅游等主题。虽然该理论存在着一些危机和挑战,但较高的解释性、相对简单的模型以及良好的操作性使其在需要研究个体行为的应用领域有着较强的生命力。

Analysis on the status and hotspot with application of Theory of Planned Behavior overseas and domestic in recent ten years

In order to understand the overseas and domestic research status and hotspots of Theory of Planned Behavior in the past ten years,the bibliometric and visualization analysis are used both on English and Chinese literatures.The Chinese applied research involves the behavior of people of all ages in various fields such as agriculture,industry,education,consumption,environmental protection,and health.The English literature covers a wider range of topics including psychology,medical care,consumption,business economics,and donations.The hot topic of Chinese literature is the study of farmers’behavior.Hot topics in English literature include health,environmental protection,tourism and other topics.Although there are some crises and challenges in this theory,the high explanatory and relatively simple models and good operability make it have a strong vitality in the application fields that need to study individual behaviors.