| 网络健康传播中的互动性解读 |
| |
| 引用本文： | 冯浩羽,叶一舵.网络健康传播中的互动性解读[J].南京医科大学学报(社会科学版),2012,12(2):87-91. |
| |
| 作者姓名： | 冯浩羽 叶一舵 |
| |
| 作者单位： | 1. 福建师范大学传播学院;教育学院,福建 福州 350108
2. 教育学院,福建 福州,350108 |
| |
| 摘 要： | 网络健康传播中,由于健康信息以网络媒介为载体,和传统媒介的健康传播相比,网络健康传播表现出了多元互动性、渠道容量丰富性、实时性、隐匿性等传统媒介所无法比拟的优势。其中互动性成为新一代网络健康传播的主要特点。但是由于我国网络健康传播的起步较晚,其中的互动性也存在诸多的问题。文章归纳了网络健康传播互动性的主要问题,并提出了相应对策,以期建立更加完善的网络健康互动传播。
|
| 关 键 词： | 网络健康传播 特征 互动性 问题 对策 |
| 收稿时间： | 2011/12/8 0:00:00 |
An interpretation of interaction of the network health communication |
| |
| FENG Hao-yu and YE Yi-duo.An interpretation of interaction of the network health communication[J].Acta Universitatis Medicinalis Nanjing(Social Science),2012,12(2):87-91. |
| |
| Authors: | FENG Hao-yu and YE Yi-duo |
| |
| Institution: | 1.School of Communication,2.School of Education,Fujian Normal University,Fuzhou 350108,China) |
| |
| Abstract: | With information network as the carrier,the network health communication shows superiority of the features compared to the traditional medium such as multi-interaction,rich capacity,real time and anonymous.Due to our country government network health communication start late,there are many problems in the interaction,which is the main characteristic of new generation of Internet.The article summarized the problems in the health communication online,then put forward some countermeasures to make a perfect interaction of the health communication. |
| |
| Keywords: | network health communication features interactive problem countermeasure |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《南京医科大学学报(社会科学版)》浏览原始摘要信息 |
| 点击此处可从《南京医科大学学报(社会科学版)》下载免费的PDF全文 |
|
