城市医疗集团发展远程医疗的SWOT分析

远程医疗作为一种新型医疗模式,突破了医疗资源在时间与空间上的限制,为优化医疗资源配置、实现优质医疗资源下沉、提高基层医疗服务能力提供了有效途径,具有良好的经济效益与社会效益。在国家相关政策的有力推动下,城市医疗集团结合自身发展需求开始大力发展远程医疗。文章运用文献研究法和态势分析法(SWOT analysis,SWOT分析),探讨了城市医疗集团发展远程医疗的内部优势(S)、劣势(W)以及外部机会(O)、挑战(T)。最后运用SWOT矩阵分析得出如下结论:抓住发展契机,发挥政策导向(SO策略);增加财政投入,促进多方参与(WO策略);完善政策法规,加强宣传力度(ST策略);线上线下结合,尝试差异化服务(WT策略)。

SWOT analysis of urban medical group developing telemedicine

As a new medical mode,telemedicine breaks through the limitation of medical resources in time and space,and provides an effective way to optimize the allocation of medical resources,realize the subsidence of high?quality medical resources,and improve the capacity of primary medical services,which has good economic and social benefits.Under the strong promotion of relevant national policies,urban medical groups began to develop telemedicine in accordance with their own development needs.In this paper,the internal advantages(S),disadvantages(W),external opportunities(O)and challenges(T)of the development of telemedicine in urban medical groups are discussed by means of literature research and situation analysis(SWOT analysis).Finally,SWOT matrix analysis is used to draw the following conclusions:seize the development opportunity and give play to the policy orientation(SO strategy);Increase financial input and promote multi?party participation(WO strategy);Improve policies and regulations and strengthen publicity(ST strategy);Combine online and offline,and try differentiated services(WT strategy).