| 试论组织内部公共关系的沟通方略 |
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| 引用本文： | 杜建国.试论组织内部公共关系的沟通方略[J].郑州大学学报(哲学社会科学版),2001,34(3):54-57. |
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| 作者姓名： | 杜建国 |
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| 作者单位： | 郑州大学,现代管理学院,河南,郑州,450052 |
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| 摘 要： | 社会组织内部的公共关系网络由员工、团体和领导者三个基本因素组成,它们在组织内部各具有不可替代的作用.客观性、平等性、艺术性是组织内部公共关系沟通的基本原则.造就内部员工良好的价值观念,改善组织内部的人群关系,培养组织内部的家庭式气氛是组织内部公共关系沟通的目标.双向沟通、启迪觉悟、诱导思想、激励动机等是组织内部公共关系的主要方法.
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| 关 键 词： | 组织 内部公共关系 沟通方略 |
| 文章编号： | 1001-8204(2001)03-0054-04 |
| 修稿时间： | 2001年1月15日 |
The Communication Tactics of Organization Inside Public Relation |
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| DU Jian-guo.The Communication Tactics of Organization Inside Public Relation[J].Journal of Zhengzhou University(Philosophy and Social Science Edition),2001,34(3):54-57. |
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| Authors: | DU Jian-guo |
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| Abstract: | The member.group and leader are three essential fators of a social organization inside public relation, and each's funcion in organization inside can not be replaced by the others. Objective.equal and artistic are the essential principles of organization inside communication. Training the value concepts of the member. improving the people's relation and cultivating homelike surroundings are the aim of organization inside public relation. Communicating with each other enlightening consciousness. inducing thought and impelling motive are the principal methods of organization inside public relation. |
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| Keywords: | organization inside public relation communication tactics |
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