南岳衡山旅游商品的发展探讨

文章针对南岳衡山旅游商品开发的条件和现状,探讨了以“资源为基础,市场为导向”为原则拓宽衡山旅游商品的开发思路,提出加快其开发的“1231”模式:明确一个定位(目标定位)、导入两种文化(区域文化和CI战略文化)、强化三种创新(特色创新、设计与生产创新、营销创新)、实施规范管理。

Ideas of Addition External Software in ILAS-ER

According to conditions and situations of Tourist Commodities development in Heng Mountain,Nan Yue,the paper probes into widening development by following principles of "resources based and market oriented",and it also proposes a "1231"model of promoting tour goods' development in Heng Mountain.And the model goes as following:One orientation(the target orientation) should be made clear;two kinds of cultures(area culture and strategy culture) should be introduced;three kinds of innovations(innovation in distinctive features,in designing and producing and in marketing) should be reinforced.And standard management should be put into practice.