少数民族地区居民对民俗旅游节庆认知态度的实证研究——以延边朝鲜族民俗旅游博览会为例

民俗节庆是一个地区民族文化的最佳载体，办好民俗旅游节庆对发展民族地区旅游有着重要的现实意义。通过调查居民在延边朝鲜族民俗旅游博览会期间对民俗旅游节庆的认知态度，在对延边民俗旅游节庆进行深入分析基础上，进一步探索延边朝鲜族民俗旅游节庆的开发模式及发展对策。延边朝鲜族民俗旅游博览会可以通过大力开发参与型的民俗旅游节庚项目、有针对性地加强媒体宣传力度、开发特色精品民俗旅游节庆项目、不同的民俗旅游节庆活动采用不同的经营模式、民俗活动结合其他旅游产品等方式，真正达到提高延边知名度、增加旅游经济效益的目的。

An Empirical Study of Residents' Attitudes towards Holiday Folk Fair in Minority Nationality Areas——Taking Yanbian Korean Folk Customs and Tourism Expo as an example

Holiday folk fair is the best carrier of national culture, and a successful fair will be of great importance to the development of regional tourism. The developmental mode and relative countermeasures of Yanbian Korean Folk Customs and Tourism Fair have been concluded in this paper based on a research into the attitudes of local residents towards 2008 Korean Folk Customs Expo in Yanji and an analysis of the activities organized during the Expo. Yanbian will gain higher prestige and better economic benefits by ways of organizing more interactive activities for the Expo, strengthening image publicity campaign, designing high-quality tourism products, and adopting various operation modes to different programs.