全球化、后殖民性与中国电影

全球化背景下的中国当代电影面对好莱坞及外片涌进的巨大冲击,还有来自实用主义与商业主义的双重压力,如何既能立足于国内电影市场,又能跻身于国际电影市场呢?而以"主流片"去打主流市场,应是一种"以攻为守"的文化战略。另外,娱乐片理应成为中国电影生产的主体,它也应担负起主流意识形态再生产的职责,以应对所谓的"后殖民时代"的到来。为此,中国当代电影应有的文化自觉,将是至关重要的。

Globalization,Postcoloniality and Chinese Movies

With the progress of globalization, Chinese movies are greatly challenged both by the swarming in of the Hollywood as well as other foreign movies and by the dual pressures of pragmatism and commercialism. A question is put forward to Chinese film industry, that is, how to keep a firm position in the film market at home and make a breakthrough into the international film market. It is concluded that China should take advantage of its mainstream films to win over the mainstream market, since the best defense is to attack. Therefore, entertainment movies should still constitute the main part of Chinese film production and take over the responsibility of reproducing mainstream ideology in order to meet the advent of the "Postcolonial Age". The fulfillment of these tasks requires Chinese movies to keep the cultural self-consciousness.