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基于多案例分析的创新商业模式核心战略研究
引用本文:朴光赫.基于多案例分析的创新商业模式核心战略研究[J].延边大学学报,2014(2):138-144.
作者姓名:朴光赫
作者单位:延边大学经济管理学院信息管理与信息系统系,吉林延吉133002
摘    要:商业模式创新研究是近年来商业模式研究领域的一个热点问题,国内外研究者们也取得了一些认可度较高的成果,但尚不够完善.站在战略的角度上,企业在面临新技术、动态环境和市场机会时,都要以客户为中心,优化核心价值链,以拥有更加灵活的应变能力为核心,必须通过对市场的重新定义、以产品或服务为核心、以技术为核心、改变分销渠道、改变收入模式、价值链整合等方式找出可靠、正确的企业商业模式创新的途径.

关 键 词:商业模式创新  商业模式创新战略  多案例分析法

Study on the Core Strategy for Business Model Innovation Based on Case Analysis
PIAO Guang-he.Study on the Core Strategy for Business Model Innovation Based on Case Analysis[J].Journal of Yanbian University(Social Sciences),2014(2):138-144.
Authors:PIAO Guang-he
Institution:PIAO Guang-he (Dept. of Information Management & Information System., College of Economics and Management, Yanbian University, Yanji, Jilin, 133002, China)
Abstract:Research on business model innovation is a hot topic in the field concerned in re- cent years. Although achievements have been made home and abroad, there are still some points that need to be perfected. Enterprises should pay more attention to customer-first o- rientation, core value chain optimization and flexible strain capacity when they face new technology, dynamic environment and market opportunities. To redefine the market, to take the product, service and technology as the core, to change the sales channel and income pattern, and to integrate the value chain are effective ways to find out a reliable and suitable route for business model innovation.
Keywords:business model innovation  business model innovation strategy  case analysis
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