| 企业文化软实力研究：内涵、形成机理与提升路径 |
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| 引用本文： | 隋敏,朱孔来,董琦玮.企业文化软实力研究：内涵、形成机理与提升路径[J].济南大学学报(社会科学版),2011,21(5):56-59,92. |
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| 作者姓名： | 隋敏 朱孔来 董琦玮 |
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| 作者单位： | 济南大学管理学院,山东济南,250022 |
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| 基金项目： | 教育部人文社会科学研究项目“区域软实力指标体系、定量化测度及综合评价方法的实证研究”，住房和城乡建设部软科学研究项目“我国建筑节能推广中的社会资本开发与利用研究”，山东省软科学研究项目“企业社会资本概念重构及其对中小企业绩效的影响” |
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| 摘 要： | 当前,不同企业之间的竞争在一定程度上已经演变为企业文化的竞争,以企业文化为基础的企业软实力是企业综合实力和核心竞争力的重要组成部分。因此,现代企业应当塑造独具特色的企业文化,并不断创新和再造,从而提升自身的企业文化软实力,实现企业的长远发展。
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| 关 键 词： | 企业文化 软实力 企业核心竞争力 |
Soft Power of Corporate Culture:Content,Mechanism and Upgrading Path |
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| SUI Min,ZHU Kong-lai,DONG Qi-wei.Soft Power of Corporate Culture:Content,Mechanism and Upgrading Path[J].Journal of Jinan University,2011,21(5):56-59,92. |
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| Authors: | SUI Min ZHU Kong-lai DONG Qi-wei |
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| Institution: | SUI Min1,2,ZHU Kong-lai1,DONG Qi-wei1(1.School of Management,University of Jinan,Jinan 250022,China,2.Research Center of Soft Power,China) |
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| Abstract: | This article aims to explore the content and mechanism of soft power of corporate culture on the basis of the concept of corporate culture.In addition,this article also makes the future analysis of upgrading path of soft power of corporate culture in detail.Currently,the competitions between different enterprises have evolved to the ones of corporate culture in some extent.Soft power on the basis of corporate culture is the important part of comprehensive strength and core competitiveness of enterprise.Ther... |
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