| 产品设计与文化策略 |
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| 引用本文： | 袁超.产品设计与文化策略[J].江南大学学报(人文社会科学版),2006,5(5):126-128. |
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| 作者姓名： | 袁超 |
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| 作者单位： | 江南大学,设计学院,江苏,无锡,214063 |
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| 摘 要： | 随着社会经济的发展,人们对现代产品已不再满足产品功能带来的物质享受,而是更多地追求产品的文化内涵和艺术价值。因此,现代产品设计应加强文化策略,赋予产品以文化品格,从而体现产品设计的独特文化风格和精神魅力,使现代产品设计在国际市场竞争中立于不败之地。
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| 关 键 词： | 产品设计 色彩心理 品牌文化 文化策略 |
| 文章编号： | 1671-6973(2006)05-0126-03 |
| 修稿时间： | 2006年4月30日 |
Products Design and Cultural Strategies |
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| YUAN Chao.Products Design and Cultural Strategies[J].Journal of Southern Yangtze University:Humanities & Social Sciences Edition,2006,5(5):126-128. |
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| Authors: | YUAN Chao |
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| Abstract: | With the development of society and economy, people are not satisfied with the material enjoyment of products in design and try to pursue the intrinsic cultural connotation and artistic value. Therefore, we should pay attention to the cultural strategies in modern products design to embody the products with the cultural qualities. Products will reveal the special cultural style and spiritual glamour in the design of the products, and the modern products design will be successful in the competition of the national marketing. |
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| Keywords: | products design color psychology standard culture cultural strategies |
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