| 旅游活动中旅游者的心理探究及服务策略 |
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| 引用本文： | 吴晓丽.旅游活动中旅游者的心理探究及服务策略[J].山西大同大学学报（社会科学版）,2008,22(3):52-54. |
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| 作者姓名： | 吴晓丽 |
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| 作者单位： | 山西大同大学商学院,山西大同037008 |
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| 摘 要： | 在旅游活动中要掌握旅游服务的主动权，首先要对旅游者在旅游活动中各个不同阶段的心理和行为有所了解，并针对不同阶段旅游者心理活动的差异提供不同的服务策略。这对于提高旅游服务质量、发展旅游业有着非常重要的意义。
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| 关 键 词： | 旅游者 旅游活动 心理变化 服务策略 |
Study of Tourists' Psychological Change in Touring and Service Strategies |
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| WU Xiao-li.Study of Tourists'' Psychological Change in Touring and Service Strategies[J].Journal of Shanxi Datong University(Social Science Edition),2008,22(3):52-54. |
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| Authors: | WU Xiao-li |
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| Institution: | WU Xiao-li (School of Trade, Shanxi Datong University, Datong Shanxi, 037008) |
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| Abstract: | Tourism service providers should always be pmaetive in their serviee, and first of all, they should understand tourists＇ mentality and behaviors in different stages of touring, and take different strategies, whieh is of great importanee to improve serviee quality and promote the development of tourism. |
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| Keywords: | tourists touring psychological change service strategies |
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