| 论高校公共关系的功能 |
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| 引用本文： | 芦文慧.论高校公共关系的功能[J].河南工业大学学报(社会科学版),2008,4(2):110-113. |
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| 作者姓名： | 芦文慧 |
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| 作者单位： | 沈阳大学,辽宁沈阳110016 |
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| 基金项目： | 辽宁省教育厅人文社会科学研究教育规划项目 |
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| 摘 要： | 高校公共关系具有多样功能，可将其分为直接功能和间接功能。直接功能包括情报功能、参谋功能、调控功能、交往功能等；间接功能主要是指经济功能。高校公共关系功能的有效发挥，能极大地促进高校管理目标的实现。
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| 关 键 词： | 高校 公共关系 功能 |
ON THE FUNCTIONS OF PUBLIC RELATIONS IN COLLEGES & UNIVERSITIES |
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| LU Wen-hui.ON THE FUNCTIONS OF PUBLIC RELATIONS IN COLLEGES & UNIVERSITIES[J].Journal of Henan University of Technology:Social Science Edition,2008,4(2):110-113. |
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| Authors: | LU Wen-hui |
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| Institution: | LU Wen-hui ( Shenyang University, Shenyang 110016, China) |
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| Abstract: | Public relations in colleges and universities functions and indirect functions. Direct functions inclu ＆ controlling and socializing. Indirect functions mainly has many functions which can be divided into direct de functions of informationalizing, advising, regulating include economic function. The effective use of public relations in colleges and universities can greatly promote the realization of the administrative objective of colleges and universities. |
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| Keywords: | colleges and universities public relations function |
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