| 广告英语模糊性的语用探析 |
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| 引用本文： | 陈蕾.广告英语模糊性的语用探析[J].河南工业大学学报(社会科学版),2009,5(3):105-107. |
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| 作者姓名： | 陈蕾 |
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| 作者单位： | 河南工业大学,外语学院,河南,郑州,450001 |
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| 摘 要： | 广告语常借助于模糊性来树立产品形象,引起消费者的注意,实现最大限度的劝导性。从语用学角度分析了广告英语的模糊性及其使用的语用原则。
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| 关 键 词： | 广告 模糊性 语用原则 |
A PRAGMATIC ANALYSIS OF FUZZINESS IN ADVERTISING ENGLISH |
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| CHEN Lei.A PRAGMATIC ANALYSIS OF FUZZINESS IN ADVERTISING ENGLISH[J].Journal of Henan University of Technology:Social Science Edition,2009,5(3):105-107. |
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| Authors: | CHEN Lei |
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| Institution: | CHEN Lei (School of Foreign Languages,Henan University of Technology,Zhengzhou 450001,China) |
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| Abstract: | Fuzziness in advertising English can help build the image of the product and attract the attention of consumers,realizing its persuasion to the greatest extent.Nowadays,with the development of the study on advertising language in depth,it is necessary to analyze fuzziness in advertising English on the basis of fuzzy theory.The paper analyzes the pragmatic principles of fuzziness in advertising English from the pragmatic approach. |
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| Keywords: | advertising fuzziness pragmatic principles |
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