基于原创力视角的中国动画产业研究

随着动画产业的日益发展,原创力成了动画产业中最稀缺的资源。动画产业原创力指的是内容创造、产业运作及科技运用上的原创能力。目前,发达国家的动画产品长期占据着中国市场,鉴于此,从中央到地方兴起了发展动画产业的热潮。本文立足于中国动画产业的发展现状,剖析了中国动画产业因原创力严重缺失从而导致市场占有率不高、生产能力不足、产业链断裂等问题;在此基础上,呼吁要从源头上重视原创力,以此提升中国动画产业的竞争力。

Study on the Originality of China's Animation Industry

The originality has become the rarest resource in the animation industry with the growing animation industry.The originality of the animation industry means the original capacity applied in the content creation,industrial operation and technology.At present,the animation products of the developed countries have occupied the Chinese market for a long time,which leads to the booming development in animation industry at all levels.Based on the present situation of China's animation industry,this paper analyses...