| 企业家战略:塑造服务型企业的竞争优势 |
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| 引用本文： | 杨俊,王静.企业家战略:塑造服务型企业的竞争优势[J].中国地质大学学报(社会科学版),2004,4(3):39-42. |
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| 作者姓名： | 杨俊 王静 |
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| 作者单位： | 1. 南开大学,国际商学院,天津,300071
2. 南开大学,经济学院,天津,300071 |
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| 摘 要： | 结合服务型企业的特殊性,在深入反思北欧和北美学派服务型企业战略框架的基础上,认为基于培育创新变革能力的组织内部战略———企业家战略是服务型企业适应当今动态复杂环境及市场需求、构建竞争优势的新途径,并得出了基于企业家战略的服务型企业竞争优势模型。
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| 关 键 词： | 服务型企业 企业家战略 竞争优势 |
| 文章编号： | 1671-0169(2004)03-0039-04 |
| 修稿时间： | 2003年9月25日 |
Entrepreneurial Strategy:Building Competitive Advantages of Service Enterprises |
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| YANG Jun,WANG Jing.Entrepreneurial Strategy:Building Competitive Advantages of Service Enterprises[J].Journal of China University of Geosciences(Social Sciences Edition),2004,4(3):39-42. |
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| Authors: | YANG Jun WANG Jing |
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| Institution: | YANG Jun1,WANG Jing2 |
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| Abstract: | Based on the specialty of service enterprises, the article first reviewed and evaluated the extant strategic framework of service enterprises, suggested that entrepreneurial strategy which emphasizes the innovation ability of intra-organizations is the new source of service enterprise's competitive advantages, and designed the model between entrepreneurial strategy and service enterprises' competitive advantages. |
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| Keywords: | service enterprise entrepreneurial strategy competitive advantage |
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