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延安《解放日报》广告经营理念与广告特色分析
引用本文:黄月琴.延安《解放日报》广告经营理念与广告特色分析[J].湖北大学学报(哲学社会科学版),2007,34(4):107-109.
作者姓名:黄月琴
作者单位:湖北大学,文学院,湖北,武汉,430062
摘    要:延安《解放日报》登有大量广告,这些广告反映和记录了当时特殊条件下边区政府和人民的政治、经济与文化生活,体现了注重社会效益、服务政治大局的经营理念,具有鲜明的政治色彩和解放区特色。

关 键 词:延安《解放日报》  广告经营  广告特色  广告手法
文章编号:1001-4799(2007)04-0107-03
修稿时间:2006年6月28日

Comment on the Advertising Management Strategy and the Advertisement Features of Yan'an Liberation Daily
HUANG Yue-qin.Comment on the Advertising Management Strategy and the Advertisement Features of Yan''''an Liberation Daily[J].Journal of Hubei University(Philosophy and Social Sciences),2007,34(4):107-109.
Authors:HUANG Yue-qin
Abstract:There had a lot of advertisements published in Yan'an Liberation Daily.Those with significant researching value reflected and recorded the political,economic and cultural living of the Border Area Government and people in the special history time.This paper studies the holistic developmental venation of the advertisements.It not only explores the special managing ideas,but also summarizes the artistic features and techniques from the view of analyzing the text contents.
Keywords:Yan'an Liberation Daily  Advertising Management  Advertisement Features  Advertising Techniques
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