媒介接触行为与民俗文化变迁的相关性研究--以利川市土家族节庆民俗文化为个案

本文通过调查大众传媒对利川市土家族节庆民俗文化的影响,发现由于受众在媒介接触内容、接触目的以及对媒介的依赖性程度上的不同,使他们在对传统节庆民俗文化变迁以及接受外国节日的态度上也有一定的差异;媒介接触行为越多,对待非本土文化的态度就越趋于开放,在行为上也更容易进行模仿.

Correlation Analysis of Media Contact and Change of Folk Culture--Taking Tujia Festival Folk Culture in Lichuan as an Example

An investigation of the influences that mass media exert on Tujia folk custom of Lichuan shows that the differences in content that mass come into contact with media,that in their purpose and in dependence in media lead to the differences in their attitude toward traditional festival folk-custom and toward foreign festivals.The more contact with median,the opener they are to non-native culture and the more easily they imitate that culture.