近二十年来非物质文化遗产数字化传承研究回顾与展望

发展数字经济和加快数字化发展,是《中共中央关于制定国民经济和社会发展第十四个五年规划和二○三五年远景目标的建议》就推动国家经济体系优化升级作出的系统谋划和战略部署。随着现代工业和科学技术的发展,数字化已经成为非物质文化遗产传承发展的重要方式。梳理新世纪以来国内外学者在非遗数字化传承方面的研究成果,结合文献计量进行定量和定性分析,可以看出学者们在本领域取得了较为突出的研究成绩,但同时也存在诸多不足,如缺乏宏观全局和基本理论研究,忽视传播路径和过程研究等。新时代新发展阶段,应从基础理论、技术、管理和应用等四个层面,建立非遗数字化传承的知识体系和价值体系,增强数字技术在高质量文化供给上的支撑作用,夯实非遗数字化传承的制度建设和过程管理,以持续推进文化产业数字化战略实施。

Digitization of Inheritance and Development of Intangible Cultural Heritage since the New Century:Visualized Analysis with VOS Viewer

To boostthe digital economy and accelerate the development of digitization is the systematic plan and strategic deployment with respect to the optimization and upgrading of the economic system that was adopted by the fifth plenary session of the 19th Central Committee of the Communist Party of China in its“Proposals for the Formulation of the 14th Five-Year Plan(2021-2025)for National Economic and Social Development and the Long-Range Objectives through 2035.”With the development of modern industry and technology,digitization has become an important means for inheritance of intangible cultural heritage.Worldwide research on digital inheritance of intangible cultural heritage since the new century as well as quantitative literature analysis and qualitative comparative analysis demonstrate the outstanding achievements of researchers in this field.However,there are deficiencies such as the absence of studies from a global perspective,on basic theories,and a neglect on the means and processes.In view of the new stage of development in the new era,it is sensible to construct the knowledge and value system for digital inheritance of intangible cultural heritage from perspectives of theoretical foundation,technology,management and application,strengthen the supportive role of digital technology in the supply of high-quality culture,complete the system construction and process management of digital inheritance of intangible cultural heritage,and continue to strengthen digital strategies for traditional cultural industries.