| 个人慈善捐赠的社会资本价值研究 |
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| 引用本文： | 许中华,伍卓深.个人慈善捐赠的社会资本价值研究[J].华南理工大学学报(社会科学版),2013(6):80-83. |
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| 作者姓名： | 许中华 伍卓深 |
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| 作者单位： | 华南理工大学公共关系处,广东广州 |
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| 基金项目： | 华南理工大学中央高校基本科研业务费资助项目（2013GM10、2013GZ11） |
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| 摘 要： | 以社会资本理论为出发点，研究分析了个人慈善捐赠的社会资本价值。站在微观的角度，个人慈善捐赠能够提高自身内部的社会资本，个人捐赠者更可能处于社会网络的核心位置，得到更多的信任度和义务认同度，提高在所镶嵌的社会网络获取资源的能力。站在宏观的角度，个人慈善捐赠能够提高外部社会资本的丰度，丰富社会资源，促进社会发展。
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| 关 键 词： | 个人慈善捐赠 社会网络 社会资本价值 |
A Study of the Social Capital Value of Personal Charitable Donation |
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| XU Zhong-hua,WU Zhuo-shen.A Study of the Social Capital Value of Personal Charitable Donation[J].Journal of South China University of Technology(Social Science Edition),2013(6):80-83. |
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| Authors: | XU Zhong-hua WU Zhuo-shen |
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| Institution: | ( Department of Public Relationships, South China University of Technology, Guangzhou 510640, Guangdong, China) |
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| Abstract: | Abstract： The paper analyzes the social capital value of personal charitable donation with the theory of social capital. Based on the microscopic point, personal charitable donation can improve the individual donator＇ s own internal social capital. Individual donators are more likely to be located in the heart of the social network. They can get more trust and obligation agreement so that it can improve their ability of gaining resources in the social net- work. Based on the macroscopic point, personal charitable donation can improve the abundance of external social capital, enrich social resources and promote social development. |
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| Keywords: | personal charitable donation social network social capital value |
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