| 基于影响力分析的高校校友会微博管理探究 |
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| 引用本文： | 陈艳,秦鹏,麦冬宁.基于影响力分析的高校校友会微博管理探究[J].华南理工大学学报(社会科学版),2014(3):115-119. |
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| 作者姓名： | 陈艳 秦鹏 麦冬宁 |
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| 作者单位： | 华南理工大学校友会秘书处,广东广州510640 |
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| 基金项目： | 华南理工大学中央高校基本科研业务费资助项目（2013GZ11,2013GM10） |
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| 摘 要： | 随着"第五媒体"新媒体技术的发展,基于新媒体平台的校友工作宣传及校友的联络受到各高校的高度重视。为满足校友多元化获取信息的需求,国内各高校校友会纷纷开设了微博、微信,作为校友会与校友、在校学生以及社会交流、沟通与互动的重要平台。本文基于对华南理工大学等高校校友会官方微博影响力的分析,剖析校友会微博管理中存在的问题并提出相应的改进策略,以促进高校校友工作的发展。
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| 关 键 词： | 新媒体 校友会 微博 影响力 |
A Study on the Routine Maintenance Strategies of Alumni Association Micro-blog based on Its Influence Analysis |
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| CHEN Yan,QIN Peng,MAI Dongning.A Study on the Routine Maintenance Strategies of Alumni Association Micro-blog based on Its Influence Analysis[J].Journal of South China University of Technology(Social Science Edition),2014(3):115-119. |
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| Authors: | CHEN Yan QIN Peng MAI Dongning |
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| Institution: | (The Secretariat of Alumni Association, South China University of Technology, Guangzhou 510640, Guangdong, China) |
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| Abstract: | With the development of the ＂ Fifth Media＂ （New Media Technology）, alumni propaganda and contact have been paid more and more attention. To meet the multiple needs for alumni information, the Alumni Association in domestic universities have registered micro-blog and wechat to communicate with alumni and students. Based on the analysis of the influence on official micro-blog of Alumni Associations, especially the micro-blog of Alumni Association South China University of Technology （AASCUT）, the problems and the corresponding improvement strategies for official micro-blog routine maintenance are given in this thesis. |
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| Keywords: | New Media Technology the Alumni Association micro-blog influence |
| 本文献已被 CNKI 维普 等数据库收录！ |
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