| 消费者购买地理标志产品意愿及影响因素探析——以黄山地理标志茶叶为例 |
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| 引用本文： | 占辉斌.消费者购买地理标志产品意愿及影响因素探析——以黄山地理标志茶叶为例[J].河北建筑科技学院学报(社会科学版),2011(1):18-20. |
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| 作者姓名： | 占辉斌 |
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| 作者单位： | 黄山学院经济管理学院,安徽黄山245041 |
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| 基金项目： | 安徽省教育厅人文社科基金资助项目（编号：2010sk446） |
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| 摘 要： | 文章以黄山地理标志茶叶为例,运用logistic模型对消费者购买黄山地理标志茶叶的意愿及其影响因素进行计量经济分析。研究表明,消费者购买黄山地理标志茶叶受到许多因素的影响,其中,消费者对黄山茶叶地理标志知识的了解程度、对黄山茶叶地理标志标签的信任程度、消费者茶叶的偏好以及购买茶叶的主要用途等因素是影响消费者购买黄山地理标志茶叶的重要因素。
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| 关 键 词： | 地理标志产品 购买意愿 影响因素 logistic模型 |
Analysis on purchase willingness and influential factors of consumers to geographic indication products——Taking the geographical indications of Huangshan tea as example |
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| ZHAN Hui-bin.Analysis on purchase willingness and influential factors of consumers to geographic indication products——Taking the geographical indications of Huangshan tea as example[J].Journal of Hebei Institute of Architectural Science & Technology(Social Science Edition),2011(1):18-20. |
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| Authors: | ZHAN Hui-bin |
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| Institution: | ZHAN Hui-bin(College of Economics ＆ Management,Huangshan University,Huangshan 245041,China) |
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| Abstract: | Taking the Geographical indications of Huangshan tea as example,this study investigated consumers＇ purchase willingness and influential factors to the geographical indications of Huangshan tea by using a binary Logistic model.The results indicated that,consumers＇knowledge,degree of trust in geographical indications and consumers＇ preference,etc were the main determinants on consumers＇ willingness to pay. |
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| Keywords: | geographic indication products purchase willingness influential factors logistic model |
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