| 大学生消费文化的特点及教育措施 |
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| 引用本文： | 樊兆华,唐汉卫.大学生消费文化的特点及教育措施[J].山东师范大学学报(人文社会科学版),2010,55(4):72-75. |
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| 作者姓名： | 樊兆华 唐汉卫 |
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| 作者单位： | 1. 山东体育学院,山东济南,250014
2. 山东师范大学教育学院,山东,济南,250014 |
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| 基金项目： | 国家社会科学基金"十一五"规划教育学青年课题"全球化、文化变革与学校道德教育的文化使命(项目 |
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| 摘 要： | 通过对大学生消费文化状况的分析研究,发现大学生的消费文化在消费结构上具有多样性、合理性等特点;在消费行为上具有一定的节制性和计划性;在消费价值观上以理性为主。这说明大学生的消费文化基本是积极和健康的,但同时也存在着一些不良的倾向如消费价值观上的消费主义倾向、消费行为上的盲目性及消费结构上的不协调性。
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| 关 键 词： | 大学生 消费文化 消费结构 消费行为 消费价值观 |
Characteristics of Consumer Culture among University Students in Shandong Province and Education Strategy |
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| Fan Zhaohua,Tang Hanwei.Characteristics of Consumer Culture among University Students in Shandong Province and Education Strategy[J].Journal of Shandong Teachers' University(Social Science Edition),2010,55(4):72-75. |
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| Authors: | Fan Zhaohua Tang Hanwei |
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| Institution: | 1.Shandong Institute of Physical Education,Jinan,Shandong 250014;2.School of Education,Shandong Normal University,Jinan,Shandong 250014) |
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| Abstract: | Through an analysis of the status quo of the consumer culture of college students,the co-authors of the present paper find that their consumer culture demonstrates multiplicity,rationality,and other characteristics as far as consumption pattern is concerned;a certain moderation of planning in their consumer behavior;and a sort of rationality in their consumption values.This indicates that college student＇s consumer culture is basically positive and healthy,but,at the same time,there are still some undesirable tendencies,for example the tendency towards consumerism in their consumption values,the blindness in their consumer behavior,and the incompatibility in their consumption pattern.Educational strategies have been discussed to deal with these undesirable tendencies. |
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| Keywords: | consumer culture consumption structure consumer behavior consumption values |
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