新闻摄影与报业竞争

作为一种重要的独立新闻手段,新闻摄影具有表现形式上的突出优势,但是这种个性特点并没有使新闻摄影自然地获得在报纸媒体的应有地位和表现空间,这一点在过去的中国报业中表现得非常明显。近几年来,报业竞争的日益加剧,以受众为本位的媒体服务意识的流行以及视觉文化的全面兴起,唤醒了新闻图片的主角意识,新闻摄影逐渐成为报业赢取受众、赢得竞争的一种重要手段。新闻摄影和处于竞争中的报业在“读图”时代的宏观背景中展现出前所未有的个性特点与互动关系。

News Photography and Newspaper Competition

As a major independent means of news reporting, news photography boasts the great advantage of the form of expression. But unfortunately this advantage did not automatically win news photography its due place and space of expression in newspapers, which was manifest in the Chinese newspapers of the past. In recent years, the growing competitions among newspapers, the popularity of audience-oriented media service awareness and the rise of visual culture aroused in news photography the awareness of the leading role that it should play, and news photography has gradually become a major means for newspapers to attract audiences and survive competitions. News photography and the competing newspapers now show unprecedented unique features and interactivity in the age of "picture reading".