| 触我春愁偏婉转,撩他离绪更缠绵--试论30年代上海的月份牌 |
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| 引用本文： | 陈占彪,陈占宏.触我春愁偏婉转,撩他离绪更缠绵--试论30年代上海的月份牌[J].长江大学学报(社会科学版),2004,27(1):85-91. |
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| 作者姓名： | 陈占彪 陈占宏 |
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| 作者单位： | 1. 上海社会科学院,社会科学报,上海,200020
2. 上海社会科学院,文学所,上海,200020 |
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| 摘 要： | 当下生活与上世纪 30年代沪上生活的交感共振 ,使得打着“怀旧”招牌的月份牌重新受到了欢迎。为了谋求更大的商业利润 ,月份牌广告准确地把脉了当时市民的心理 ,并给人们描绘并许诺出一种富足而悠闲的“美好生活”图景 ,这种“美好生活”又是通过“美女”主角来供人们展开想象的。这其中的美女的眼角眉梢充满了卖弄风情的挑逗的同时 ,手中不忘拿本书卷 ,及时地表明了她们是并不仅卖弄风情的 ,还有着不凡的气质和内涵 ,虽脱胎于清纯的“女学生” ,但又不甘于 ,或不被甘心于做严肃的女学生的女子。
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| 关 键 词： | 月份牌 美好生活 卖弄风情 女学生 |
| 文章编号： | 1003-8019(2004)01-0085-07 |
| 修稿时间： | 2003年11月20 |
They Softly Touch the Spring Sorrow in My Bosom And Gently Stir the Longings in Her Heart--A Study of Calendar- picture in 1930s'Shanghai |
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| CHEN Zhan-biao,CHEN Zhan-hong.They Softly Touch the Spring Sorrow in My Bosom And Gently Stir the Longings in Her Heart--A Study of Calendar- picture in 1930s''''Shanghai[J].Journal of Yangtze University:Social Sciences,2004,27(1):85-91. |
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| Authors: | CHEN Zhan-biao CHEN Zhan-hong |
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| Institution: | CHEN Zhan-biao1 CHEN Zhan-hong2 |
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| Abstract: | Because the living condition today in Shanghai is similar as that in the 1930s, calendar-picture in the name of the reminisce is welcomed by people again. In order to maintain greater commercial profit, the calendar-picture maker accurately understands the citizen's mind, then describes a well-off and leisure life in this special advertisement. The protagonist of calendar-picture is the beauty whose face is always filled with flirting smile and whose hand holds a poem collection indicating she not only shows off flirtation but also has some comprehensive mold. And the beauty in calendar-picture is originated from the pure high school girl who is not willing to be a student and is expected not to be a student by others at the same time. |
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| Keywords: | calendar-picture well-off and leisure life shows off flirtation girl student |
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